This video looks like an illustration of one corollary of my hypothesis of Informationism: Life is information-energized matter. Existing conditions, impinging contingencies, and laws of physics come together, and the behavior we call Life emerges spontaneously. However, the potential for life was there all along, encoded in the "legal structure"* of physics, but only under certain conditions does it become manifest.
The goo in the vid is simply inert starch paste. But when in-form-ation, in the form of sound energy, is injected the lifeless protoplasm seems to come alive. Neat parlor trick, or spontaneous generation of life???
Creeping Oobleck
https://www.youtube.com/watch?v=Yp1wUodQgqQ
*Legal structure: laws of physics, and structural arrangements of matter